In week 17, the projector is focused extra sharply on Elgiganten’s green initiatives.
The purpose is to give customers a better overview of what Elgiganten is already doing to become more sustainable and how they can help their customers make greener choices.
Under the heading “Sometimes it’s good to drive in a circle”, Elgiganten talks about the many improvements that Denmark’s largest electronics chain has already made and will make. However, the focus is particularly on how Elgiganten can help their customers make more informed and sustainable choices when buying or replacing electronics.
Peder Stedal, CEO, looks forward to starting the dialogue with Elgigantens customers: “The fact is that we can do without electronics or white goods. But instead of treating products solely on the basis of a use-and-throw-away mindset, we can instead choose to give them a long life – and ultimately the opportunity to re-emerge as new products. That way, the ring will be closed. ”
Customers have plenty of green choices
The electricity giant has been working on sustainability for more than 10 years, but has not yet communicated a comprehensive narrative to its customers. Before now. “We have several ways to help our customers if they want to make more sustainable choices. But so far we have not been good enough to share the many initiatives directly with our customers. And then it becomes difficult for them to take advantage of the many services we have. The hope is therefore that with this focus week we start by focusing on the many opportunities that exist for working with us, so that we can jointly collect electronic scrap for reuse and recycling and extend the life of a lot of products. ”
Elgiganten’s customers will meet the story in all the places where they meet Elgiganten: on the website, in newsletters, on social media and not least in Elgiganten’s 40 department stores. But it will not just be a story. There will also be guides in very specific ways that you can contribute – with the help of Elgiganten:
-You can hand in your data-containing electronics for safe and sound recycling through Elgiganten’s Secure Collect system
-Instead of replacing defective products with new ones, you can buy spare parts through Elcare and extend the life of your washing machine or refrigerator. With Elcare, you can also have your electronics repaired – regardless of whether the product was purchased from Elgiganten or not
-You can give products a new chance by buying exhibition models and returned items in Elgiganten Outlet
-You can get help to scrap eg white goods and ensure that everything is reused or recycled
We move most by collaborating
“Even though we have been working to become greener for the past 10 years, this is the first time that we reach out directly to our customers to together create an electronics industry with a focus on recycling, recycling and longer product life. We believe that the time is right now, because the Danes have really started to make sustainability a part of their consumption choices. It should not be seen in contrast to price, quality or design. It is just another important parameter for our customers. ”
The electricity giant also believes that the initiatives will be important in the competition for the customers of the future. “We can collaborate with our customers in a completely different way than the major global online electronics providers. By combining e-commerce with physical department stores, we can offer personal and competent advice on not just products but also on how we take better care of them, give them new and longer life. ”
Source: IT-Kanalen by it-kanalen.dk.
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