Got an Android smartphone? Apple is more and more boldly reaching out for your money

Apple is famous for its tightly closed ecosystem. If you buy an iPhone, you are perhaps not so much doomed to other products and services of this brand, but effectively discouraged from competing solutions. It also works the other way around: most Apple accessories and services only work with other Apple products.

Apple & hairsp; – & hairsp; still a little shy & hairsp; – & hairsp; seems to be slowly changing its strategy.

Apple accessory + Android smartphone? Apple (sometimes) sees no problem

You cannot pair Apple Watch with an Android smartphone. AirPods seem to be possible, but their functionality is so limited that it is really worth considering the purchase only if you have an iPhone.

Recently, however, the premiere of headphones has been widely discussed Beats Studio Buds, a brand owned by Apple. These & hairsp; – & hairsp; unlike previous & hairsp; – & hairsp; models have a universal USB-C connector and perfectly “get along” with Android smartphones, which Apple boasts on its website.

And this is not the end. For some & hairsp; distribution channels – & hairsp; on Amazon – the official promotional photos show not the iPhone, but the Samsung Galaxy S21 – the flagship of Apple’s biggest competitor.

An Android flagship in an advertisement for Apple headphones - hell has frozen

So Apple gives a clear signal: “Do you have an Android phone? Buy our headphones. We will take care of you as well as our own customers.”

Something like this is probably happening for the first time ever. So far, if Android appeared in Apple’s promotional materials, it was rather presented in a negative light.

Apple’s Android application is coming

Apple’s first Android app hit the Play Store in 2015. It was an app… Move to iOS. As the name suggests, the program is only used to transfer data from competing smartphones to iPhones.

A lot has changed since then. In 2021, the company’s portfolio of android applications also includes:

  • Beats – an application for configuring headphones;
  • Shazam – music recognition application;
  • Apple Music – music streaming application.

When Apple acquired Shazam for $ 400 million in 2017, there were concerns that the Android app would be killed. In 4 years, not only did it not happen, but also the version for the competitive platform has become even better, giving you access to features that you won’t find on iOS.

Today, Shazam for Android largely serves the purpose Apple Music ads, encouraging you to subscribe at every step. This is another way Apple is bending down for Android users’ money.

Shazam has become an app to advertise Apple Music

Apple is opening up to competition not only in the world of smartphones

Application Apple TV – giving aggregate access to films from various paid sources & hairsp; – & hairsp; long available only on devices with a bitten apple on the casing. In 2020, however, there was a gigantic change in strategy. The application is available on LG, Samsung and Sony TVs, and recently it can be downloaded to all Android TV devices.

Apple TV app on LG TVs?  A few years ago this would have been unthinkable

This was the first & hairsp; – & hairsp; except maybe Apple Music’s debut on Android & hairsp; – & hairsp; such a clear signal that Tim Cook’s team is not satisfied with its own customers. As you can see, it was not an isolated case, but the beginning of a new trend.

What is the reason for this timid shift in Apple’s policy?

Only Apple knows this, but we can guess the reasons.

The main source of Apple’s income is still the iPhone, which is very problematic from a business point of view. The smartphone market has long been saturated, and their sales have remained stable for years (with slight fluctuations due to the pandemic).

It is therefore more and more difficult to record increases. It is also significant that the iPhone 12 is the first Apple smartphone since 2014, which in 7 months exceeded the magic barrier of 100 million copies delivered.

So it is difficult for Tim Cook to sell more, but he has to earn more because as the head of a large joint-stock company he is obliged to multiply investors’ money. It does so by investing in new product categories and services.

A closed ecosystem is a double-edged sword

On the one hand, the closed platform makes it difficult for existing users to escape to competition and motivates them to invest in products of the same brand. On the other hand limits the number of potential customers.

If the Beats Studio Buds or Apple Music headphones only worked with iPhones, the number of their owners would be the upper limit of the number of people whose wallets can be competed for.

And remember that on a global scale, iOS is & hairsp; – & hairsp; according to the data StatCountera – the platform almost three times less popular than Android. Apple has gotten to the point where it cannot ignore such numbers.

How far will Apple go in its opening up to competing platforms? Time will tell. However, if one day Tim Cook announces that the Apple Watch is now connectable to an Android phone, I will be less surprised than I would have been a few years ago.

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