Google’s Page Experience will soon become a ranking factor on the desktop

Roll-out of the Page Experience for the desktop from February to March 2022

From February 2022, Google’s desktop ranking will be expanded to include the page experience factor. On the Google Search Central Blog is explainedthat the roll-out in this area should be completed by the end of March 2022. The search engine company would like to introduce a new report for the Search Console before this update for the desktop starts. This should give webmasters a good overview of how their desktop pages are performing in terms of the page experience.

Google will use the same ranking signals that are now being used after the Page Experience Update for mobile has been rolled out. The mobile friendliness will no longer be a factor. On the other hand, HTTPS security and the absence of intrusive intersitials as well as the central ones remain particularly important Core Web Vitals.

Central factors for Google’s page experience, © Google

Most webmasters shouldn’t have to fear too big changes for the overall page rating, since Google indexes via mobile first anyway. Nevertheless, it is important to continuously optimize the page experience. A study by Searchmetrics from spring 2021 revealed that at that time hardly any websites in Germany met Google’s requirements as part of the Core Web Vitals.

This is how you can optimize the experience

The elements Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and First Input Delay (FID) are essential for your website and the experience it offers users.

Core Web Vitals from Google
Die Core Web Vitals, © Google

Therefore, Google itself offers instructions for improving user friendliness in this context. In addition, you can read our extensive article with seven detailed tips for optimizing the Core Web Vitals in order to improve the experience step by step. In addition, Google only recently made an FAQ area explicitly available for the Core Web Vitals.

Despite the great relevance that the ranking factor has for Google, it remains just one of many. Google uses various moments when it comes to evaluating which content the systems rank high in the SERPs for specific search queries. Therefore, even pages with a poor page experience can rank well if they can offer very relevant content for the searcher. This was confirmed by Google itself. The user experience is especially important for visibility when several pages can present “similarly relevant content”.

Improving the local Google ranking should be on the priority list of every company. The Salesurance e-book shows how the Google ranking works and which factors decide which company is ranked at the top by Google.

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