Google’s new guide: Here you can now learn everything about the ranking systems

This is what Google’s new guide shows: from crisis information systems to page experience

Google is constantly making minor updates to the ranking systems, so they are constantly subject to change. Core updates and the like are just the tip of the iceberg. As a rule, SEOs and site operators can already achieve good rankings if they heed the basics of search engine optimization and also continuously optimize their content, bit by bit, based on Google’s guidelines. However, you can quickly lose track when Google announces a Helpful Content update after the Page Experience update was previously the main focus. That’s why Google is creating more clarity from now on. The new „Guide to Google Search Ranking Systems“ addresses all relevant ranking systems that Google uses automatically and with reference to various factors and signals. The Google Search Central website states accordingly:

This page is a guide to understanding some of our more notable ranking systems. It covers some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries. It also covers some systems involved with specific ranking needs.

A whole series of systems are presented in the document. For example, BERT, the AI ​​system that helps Google understand different intentions in different word combinations. However, so-called crisis information systems are also examined in the guide. This involves technologies that recognize when seekers are in crisis situations. In this case, Google displays content from trustworthy sources as well as suitable hotlines or contact forms that respond to search requests for help in the area of ​​sexual assault, drug abuse and the like. In cases of regional, national or international crises – such as the corona pandemic – Google uses SOS Alerts to display updates from relevant authorities.

Also of interest to SEOs: freshness, deduplication and exact match

The guide also contains information about the systems that deal with deduplication. Duplicate content should always be avoided. But even if the content is only similar and can be found on different websites, Google provides as many different results as possible for search queries in the SERPs in order to make the articles varied and helpful for the searcher. With the right system, Google also ensures that a source whose content ends up in a featured snippet does not appear again in the organic results on the same page.

It should also be interesting for site operators to know that Google does not attach too much importance to domain names that try to orientate themselves on relevant keywords. A name like “best-places-to-eat-lunch” will not rank higher just because it matches a popular search query.

In the area of ​​freshness, Google uses various freshness systems to display more up-to-date content for search queries where this would be expected. For example, if someone is looking for a movie that has just been released, they probably want recent reviews and not older items from when production began.

Screenshot of search query “My Policeman”; for the current film you can find current reviews on Google alongside older announcements

Overall, Google goes into various ranking systems in the guide, for example also referring to already obsolete systems such as Panda, Penguin and Hummingbird, or to new developments such as MUM.

These ranking systems are listed with additional information and further links:

  • BERT
  • Crisis information systems
  • deduplication systems
  • das Exact-Match-Domain-System
  • Freshness-Systeme
  • das Helpful-Content-System
  • Link Analysis Systems and PageRank
  • local news systems
  • MUM
  • Neural Matching
  • Original content systems
  • Distance-based demotion systems
  • the page experience system
  • the passage ranking system
  • das Product-Reviews-System
  • RankBrain
  • reliable information systems
  • das Site-Diversity-System
  • spam detection systems

These obsolete systems are listed:

  • Hummingbird
  • das Mobile-friendly-Ranking-System
  • the page speed system
  • the panda system
  • das Penguin Systems
  • of the Secure-Sites-Sytem

Google provides these additional resources for the classification of the ranking systems

In addition to the new guide for all relevant ranking systems, Google provides a number of sources that offer SEOs and site operators further important information about ranking and optimization potential for their own content. These are the following sources:

With the help of all these sources and focusing on the relevant basics, measurable success in SEO can already be achieved.

If you want to go one step ahead and improve your own site first, you can refer to the revised guidelines for site owners that Google recently published.

In addition, the Digital Bash offers a timely website performance edition that addresses this topic.

You can get more insights into how you can optimize the performance of your own site in terms of more traffic and more sales from our Digital Bash – Website Performance on November 24, 2022. At the event, YEXT, Adobe and Co. will explain which website errors you should avoid and how you can also score with your own search – if users search directly from you and not from Google.

Source: by

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