Google will finally pay the French press

Following an agreement with the APIG (Alliance de la Presse d’Information Générale), Google France announced that it would negotiate individual license agreements with the various titles of the French press.

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The negotiations will not have been easy for Google France. The French subsidiary of the Mountain View giant has finally concluded an agreement with the Alliance of the French general information press, or APIG. Founded in 2018, the organization brings together many national and regional dailies and weeklies. For several months now, the APIG has been battling with the GAFAM to obtain a revaluation of the French press under the neighboring right. The goal? Claim remuneration from the Internet giant each time a press title that is a member of the APIG is included by Google in its search engine (content, extract, etc.). In a joint statement, the two parties seem to have finally come to an agreement, and evoke: “The culmination of many months of negotiations within the framework set by the Competition Authority”.

Individual agreements

If the agreement signed between Google and APIG does not mention specific remuneration, it nevertheless fixes “the framework in which Google will negotiate individual license agreements with members ”. Concretely, the company will have to do it on a case-by-case basis and establish remuneration scale with each press title concerned. According to the press release, the remuneration of each media will depend on several criteria, such as “The contribution to political and general information, the daily volume of publications or even the monthly Internet audience”.

This license agreement will not only allow the web giant to exploit digital newspaper articles under digital law, but also to give APIG members access to News Showcase, the new press platform imagined by Google. Intended to bring together press titles from around the world in a new dedicated tab of its search engine, the tool will offer enriched content, and will allow, among other things, different media to publish innovative formats. Paid media will also be able to display certain articles, made free for the occasion.

Source: Journal du Geek by

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