Google will fight disinformation about war refugees from Ukraine in Slovakia – Communication – Science and technology


Google will launch a special campaign in Slovakia, the Czech Republic and Poland to combat misinformation about war refugees from Ukraine. Google will pay for sponsored content on TikTok, Twitter, Facebook and YouTube.

A few weeks ago, Google, in collaboration with the University of Cambridge, conducted an experiment in which 5.4 million people were shown special sponsored content aimed at combating misinformation. At the end of the experiment, roughly 22,000 people gave the company feedback that helped them evaluate the success of the campaign. The results of the experimental study showed that the respondents were better able to identify fake news, distinguish serious news from non-serious news and better evaluate whether they will continue to share the given content with their friends. The study will also be published in the scientific journal Science Advances.

However, Google decided not to stay with the experiment, but to use its positive results in displaying sponsored content that aims to fight misinformation about war refugees from Ukraine. It is this topic that resonates the most in the countries of Central Europe, and in recent weeks it has also divided society just as intensely. For this reason, Google will display sponsored content on YouTube, TikTok, Twitter and Facebook platforms in three Central European countries – the Czech Republic, Poland and Slovakia. It is so likely that when watching videos on YouTube or TikTok, you will see a post or video about the war in Ukraine and the refugees who were headed to neighboring countries. For one month, Google’s subsidiary Jigsaw will aim to encourage critical thinking among people in countries facing a major onslaught of disinformation campaigns.


Source: Pravda – Veda a technika by vat.pravda.sk.

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