The e-mail states that the decision was made after “unprecedented events last week, which took place before the inauguration of the president”. Democrat Joe Biden will become the 46th President of the United States on January 20. He also reminded Google advertisers that it prohibits ads that incite violence or hatred.
Google said in a statement that it will “temporarily suspend all political advertisements, as well as any advertisements referring to impeachment, inauguration or protests in the US Capitol.” The decision will take effect on Thursday without exception for the media and marketers displaying political ads.
On December 10, Google lifted a temporary ban on political advertising related to the US election. It blocked this type of advertising on its platforms after the closing of polling stations on 3 November. The measure wanted the company to reduce the flow of misinformation and other abuse of its platforms.
Political ads were also suspended by Facebook after the November elections. She lifted the ban shortly during the Senate elections in Georgia in early January.
A Google spokeswoman said the company had not allowed ads referring to violence in Congress since Trump’s follow-up in the January 6 Chapter. At the same time, it applied its regulation on “sensitive events” to a limited extent. The aim of this measure is to block content that earns money from situations such as health crises or natural disasters.
According to Reuters, the head of Alphabet (Google’s parent company) Sundar Pichai announced today that the YouTube video sharing server owned by Google removed hundreds of political videos after the United States confirmed the election results.
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