Google: Strongly claims its place in the technology of “augmented reality”

Google is aggressively claiming its position in the technology of augmented reality and hardware, presenting innovative products with applications in the field of recreation and beyond.

The leading company recently unveiled a pair of augmented reality smart glasses that have a built-in computer and the ability to display subtitles translating a conversation in real time.

This is the second similar business venture by Google, which in 2012 had introduced Google Glasses to the market. The glasses that had an “exotic” look and with their camera could videotape what the wearers saw.

However, the product caused strong concerns and reactions for violation of privacy

According to Reuters and the Guardian newspaper, the new glasses are one of Google’s future products, which were presented only in a video that showed subtitled translations of the conversations in English, Chinese and Spanish.

According to Eddie Chang, Google is working on a technology that allows language barriers to be broken down, based on years of research on Google Translate, which it transfers to the glasses. He described this feature of the glasses as “subtitles for the world”.

Google will also launch the new Pixel tablet next year, as well as the new smartwatch, which is expected to hit the market this Fall. The new Pixel Watch will not be compatible with Apple’s iPhones and will be aimed at different users than Google’s Fitbit.

The company’s new Pixel 6a smartphone with a 6.1-inch screen, 6GB of memory and 128GB of storage and two 12-megapixel cameras was also released at the end of July.

Finally, the new Pixel Buds Pro Bluetooth headphones, which have artificial intelligence algorithms to improve sound and avoid noise, are expected to be released on the market by the end of August. The new Bluetooth headphones can be connected to two devices at the same time (e.g. smartphone for calling and laptop for music).

Finally, we should note that so far the company’s activities in the field of hardware remain small in terms of market shares worldwide, however the trend is on the rise.


Source: Εναλλακτική Δράση by enallaktikidrasi.com.

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