Google strokes advertising money for climate skeptics


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San Francisco. Google is now resorting to one of the most comprehensive tricks in the fight against misinformation and pulling the economic blanket away among climate skeptics.

The company removes advertisements for content that spreads misinformation about climate change.

It will affect both Google searches and videos on Google’s video platform, YouTube.

This means, for example, that in future you will not see commercials on a video if YouTube has decided that the video will spread misinformation.

Thus, it will not be possible for people to make advertising money on that kind of content.

And that’s exactly the point, Google said, adding that it’s going to affect content that “contradicts well-established scientific consensus on the existence and cause of climate change”.

“Advertisers simply do not want their ads to appear next to that kind of content,” Google said.

The policy change is part of Google’s efforts to promote sustainable behavior and do something about climate change, the internet giant states.

According to the NGO Avaaz, which works with climate change, among other things, Google’s new policy can reverse the trend, where, among other things, YouTube has become a hotbed of misinformation.

– For years, climate misinformants have confused public opinion and prevented political action in the climate field, says Avaaz’s campaign director, Fadi Quran.

Google has already taken action against misinformation in other areas.

For example, YouTube has deleted users it suspects of posting misleading content about the covid-19 pandemic.

/ ritzau / AFP


Source: www.berlingske.dk by www.berlingske.dk.

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