As the number of cases increases, the searches carried out in relation to the coronavirus, quarantine and symptoms grow.
In March 2020, terms like “quarantine”, “covid” and “masks” became visible and began to take over google searches. The uncertainty about the disease led the population to turn to their search engines to find information about the pandemic.
The month of June began with the lowest level for Google searches for the word “quarantine” since the second wave occurred in the summer of 2020. However, since then Searches have started to rise again for that keyword. It does so at the same rate as contagions multiply throughout the Spanish territory.
In addition, they all share the same pattern, and that is they go up when we wake up to go to work, in the mornings. In general, Spaniards entrust ourselves to the internet when we need to find data on a specific topic. In fact, 75% of people go to search engines when they have a need.
This specific increase is not surprising, given the growth of infections. For this reason, the increased searches for ‘symptoms’. What is more curious is that the highest peak of this type of search occurs around 4 in the morning.
This reality indicates that we usually feel bad at night, while we are sleeping at home. Hence, we have quick access to the mobile and introduce our doubts about COVID-19, since mobile devices are usually next to the bed.
“Years ago, when there was not so much access to so much information, we called the doctor,” he says. Fernando Munoz, partner of Digital Root Group and search engine specialist. “But now it is ‘Dr. Google’ who receives our questions, with all that that means,” he continues to explain.
The expert emphasizes that you should not believe everything Google says, since to position an article does not check that the content is true, but what it takes into account the most are the forms. «Those of us who are dedicated to search engine optimization always give the same advice: don’t trust what Google tells you, go to a doctor at the slightest doubt. Anyone can write something on the internet and Google position it because it considers it to be correctly written (it does not care much because it is true) “, he says.
This is what he adds by way of conclusion:
“The quick access to the information that we currently have with mobile devices means that if we manage to position our website in the first position for a certain topic, we will get thousands (even millions) of visits per day”.
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