Google rolls out Product Reviews Update in December 2021

This update is from December 6th, 2021.

Evidence of Product Experience and Links to Sellers: Inside as Best Practices

The current Product Reviews Update now goes a small step further. Because on the Website der Google Search Central describes how new best practices will be included in future updates. Google rates this in combination with the Best Practicesthat were presented in April. There are two points in question:

  • Google recommends providing evidence such as pictures, audio, or other links about your own experience with the product to demonstrate your own expertise and to substantiate the authenticity of the review.
  • Links to multiple vendors should also be added to give readers the opportunity to buy from the vendors of their choice.

Anyone who has integrated appropriate elements and qualitative product reviews on their pages could expect positive developments at Google as part of the current update. The search engine also emphasizes that the product reviews are only one of many factors for the rankings:

We are now rolling out a new update, the first major update since April, that may change how your product reviews rank in search results. In particular, if you have made positive changes to your content, you may see that improvement reflected as part of this latest release. However, note that our automated assessment of product review content is only one of many factors used in ranking content, so changes can happen at any time for various reasons.

Google has confirmed more updates and is turning words into deeds

In November Danny Sullivan, head of the Google SearchLiaison, announced that there would be more updates on Google in the future. These include core updates, spam updates and many more. The search engine even changes daily; however, the major updates are usually only carried out a few times a year. The frequency could well increase now. Possibly also because Google is constantly equipping its own search engine with extensive new features. For example, the Multitask Unified Model (MUM) technology is used for multimodal searches.

After the spam, core and product review updates, one after the other, the next one could already follow. However, Sullivan had also emphasized that Google initially does not want to cause overlaps with such large updates. But this time it was only one day from the completion of the core update to the start of the product review update.

If Google starts the roll-out for an update, SEOs can hardly do anything immediately to counteract any fluctuations or even ranking losses. The work must be done in advance and continuously continued. Google always indicates which best practices are to be followed in order to create the most relevant content possible for the search engine. In addition, you can get insights and quick tips on search engine optimization in our Digital Bash Podcast:

Improving the local Google ranking should be on the priority list of every company. The Salesurance e-book shows how the Google ranking works and which factors decide which company is ranked at the top by Google.

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