Google removed over 3.4 billion ads in 2021 – World


Google announced this Wednesday that last year it removed “more than 3.4 billion ads”, restricted more than 5.7 billion of them and suspended more than 5.6 million advertiser accounts.

Last year, Google introduced a policy of multiple warnings for current violations, as “a safe user experience is always at the center and first in the decision-making process about the ads people see and the content they can.” be monetized on their platforms”.

That’s why “thousands of ‘Googlers’ work around the clock to stop the malicious use of our advertising ecosystem and make it safer for people, businesses and content publishers” and as the ecosystem evolves, “Policy development and enforcement strategies help prevent abuse, allowing companies to reach new customers and thrive,” he adds.

Thus, in 2021, Google “added or updated more than 30 policies for advertisers and content publishers, including a policy that prohibits information that contradicts the established scientific consensus regarding the existence and causes of climate change and a certification for companies based in the U.S. to only allow advertisements from government exchanges, direct providers, and licensed third-party brokers”.

In that sense, last year Google “removed more than 3.4 billion ads, restricted more than 5.7 billion ads and suspended more than 5.6 million advertiser accounts”, according to ‘Ads Safety Report of 2021’.

In addition, it blocked or restricted ads on more than 1.7 billion content publisher pages and carried out “wider enforcement measures on approximately 63,000 content publisher sites”.


Source: Correio da Manhã by www.cmjornal.pt.

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