Google plans to “attack” the Facebook Metaverse with a new series of AR glasses

Coming from any other company, the announcement of the creation of a Metavers in which everyone will participate, wearing ultra-sophisticated glasses that bring virtual reality into everyday life, would have caused laughter. But I learned about the future post-Facebook directly from Mark Zuckerberg, even as he separated the identity of the social networking platform from that of the mega-corporation that has now become an unstoppable force.

Specializing in collecting and capitalizing on information about the users of its products, Facebook was no longer just a social networking platform, but a real money-making machine. Now it has a really distinct name: Meta. And the newly named company has ambitions to create the virtual equivalent of an entire universe. Let’s call it Metavers.

Acting on the “if you can’t beat them, join them” principle, Google is already announcing that it is resuming work that began with the Google Glass project, a failed experiment, but only because it was started too early before the world was ready. to decisively make the transition to augmented / virtual reality-based services. Hoping to start at least with a fresh vision, Google bought in 2020 North, a startup specializing in the development of virtual spaces, as welcoming as possible with future guests wearing AR glasses. Interestingly, North Inc., bought for $ 180 million, was not just an experiment, the project began with the support of Intel, the American giant hoping to get an almost “turnkey” AR product, which would include its own hardware and accessories. AR, but also the foundations of a service ecosystem. Like other far too ambitious projects, North has failed to deliver a successful product. But that doesn’t mean the company’s vision is wrong, it’s just that funding has stopped, maybe too soon.

Briefly described, North is a Canadian company specializing in the development of Smart Glasses accessories capable of projecting images in the user’s field of vision, including in combination with eyeglasses. The startup founded in 2018 starts from the idea that the next generation of augmented reality glasses should not include a touchscreem interface at all, they work exclusively by voice control, or other means of indirect interaction. The promised features include viewing notification alerts received on your smartphone, viewing messages while they’re being received, or navigating the streets of big cities.

The value of the transaction and Google’s plans for North product development are unknown at this time. rumors circulated from sources close to the two companies indicating as the main motivation the need to block in time the expansion of the rival Meta in the direction of augmented reality services.

Source: Go4IT by

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