Important update for publishers: The Search Console now shows performance data for Google News. Unlike the app and news.google.com, the news tab is not included in the search.
There is a new feature in the Google Search Console that publishers should be particularly pleased with. As was recently announced in a mail, a dedicated performance report for Google News provided. However, the area of the news tab from the Google search is not shown there. This is because this is listed in the performance report for Google search under the search type News. Instead, the performance is shown on news.google.com and in the Android and iOS app for Google News. John Shehata, Global VP of the media company Condé Nast, has already shown on Twitter what the report could look like:
Various filter options for an optimal display in the Search Console
With the new performance report for Google News, publishers can see which of their posts appear on Google News – on the news website and in the app – and how they are performing there. It can also be used to determine how users in different countries react to this.
Because the filter options of the report allow a comparison of the data groups by country, but also filtering by date and page. In addition, site operators can store their data in one Grouping tab insert in a table. The standard data collection period (the past three months) can also be adjusted in the view so that, for example, only data from the previous week is displayed. In addition, time periods can be compared with the previous ones (for example, the past seven days with the seven days before).
Various measured values can be selected via the diagram in the Search Console. This includes clicks, impressions and the average CTR. Google states that the data in the report can sometimes be “preliminary”. This means that there may still be minor changes. The performance report document also states that swiping articles in the app is not counted as a click or impression, nor is notifications.
The Google News performance report you can now use the Search Console to generate more insights into the performance of your posts on Google News. You should use the general performance report for google search but always use it as well. After all, the data on the performance of content in the news tag can be found there in the search. The update for the Search Console can now give publishers more detailed context about their content; which could possibly even affect the content planning.
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