Google, Meta and Amazon enable AI-generated ads

First Meta and now Google and Amazon: the tech giants want to give marketers a variety of options for creating and displaying ads based on artificial intelligence. This development has the potential to revolutionize the field of online advertising, as the implementation, efficiency and measurability of advertising campaigns could reach a whole new level with the help of AI technologies. In this article, we would like to briefly introduce you to the innovations that the three big players in the tech universe are aiming for.

Google: New AI models for ads and AI help for YouTube creators

According to a report by CNBC Google plans to use artificial intelligence to help companies create ads. Internal documents by The Verge have been viewed indicate that Google plans to leverage its new proprietary AI language model, PaLM 2, to help advertisers generate assets to use in their ads.

This information is consistent with a report by Financial Times from April, which also states that marketers will be able to create automated ads with Google in the future by assembling images, videos and text provided by the company. Such tools are also to be supplemented by many others based on Google’s language model. For example, CNBC reports that the Alphabet subsidiary is also exploring ways to use the AI ​​model to provide video ideas to YouTubers. The company could also integrate an AI chatbot into the Play Store, Gmail, and Maps to provide more support in those areas.

Google hosted the annual I/O event last week, showcasing PaLM 2 and a slew of other AI features. In addition to introducing AI-generated summaries in search, the search engine company is also working on an AI notebook and a way for the Play Store to create listings with generative AI.

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The Google I/O 2023 brought forth a flood of announcements and features. Among other things, Google ended the Bard waiting list and opened up the AI ​​service to everyone. We will show you some of the most important innovations at a glance.

Google I/O:
A wealth of innovations and waiting list for Bard ended

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Meta: AI sandbox for advertisers and extension of Advantage Suite

Meta, on the other hand, as mentioned briefly above, wants to provide advertisers with a whole toolbox of AI functions. Last week, Meta launched the AI ​​Sandbox, which acts as the company’s “testing ground” for early versions of AI-powered advertising tools. Meta is currently working specifically on background generation, image rendering and text generation tools to help advertisers create “different messages for specific audiences”.

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The Meta Advantage Suite has been expanded to include innovative functions that are intended to increase the efficiency and measurability of advertising campaigns based on AI. The test of the new AI sandbox was also announced.

Innovative AI tools for marketers:
Meta Announces AI Sandbox and Expanded Advantage Suite

Amazon: Photos and videos for advertisers powered by AI

Meanwhile, a report from The Information indicates that Amazon is working on a way to automatically generate photos and videos for companies that want to create advertising campaigns on the platform. The group is also rumored to be developing an interactive AI search tool to answer customers’ questions or help them compare products. Among other things, this comes from a report by Bloomberg out.

The company is said to have posted job listings describing how it is “reinventing Amazon search” with a new “interactive conversational experience that [Nutzer:innen] helps to find answers to product questions, conduct product comparisons, receive personalized product suggestions and much more.” You can find an example of such a job advertisement that contains similar content here. With Bedrock, Amazon is also providing a suite of generative AI tools designed to help Amazon Web Service customers create chatbots, summarize documents, classify images, or design products.

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With the AI ​​platform Bedrock, Amazon wants to compete with OpenAI. The AWS-based cloud service uses AI models from Amazon and several AI start-ups and enables users to create chatbots, text or images.

With Bedrock, Amazon is now launching its own AI platform