Google Maps uses AI and Images to update its maps

According to Google, keeping your Google Maps application updated is a complex task, since changes occur every day, ranging from the hours that businesses open and close their doors, through the addition of sections on a road, to different events that affect the accuracy of the maps when they are used by users.

So that Google Maps users have the latest information, Google now also uses the latest advances in images and artificial intelligence.

Artificial intelligence

With the advent of the COVID-19 pandemic, businesses were forced to constantly change their opening hours based on changes in the restrictions imposed by the government and more precisely by the authorities in charge of the well-being and health of people. .

Google explains that to keep up with the pace of change, they developed a machine learning model that automatically identifies if business hours are likely to be incorrect and then instantly updates it with predictions that are generated through these AI models.

Google Maps - Artificial Intelligence
Imagen Google Maps

Google also explains that in addition to confirming these predictions made through AI, they have the help of the Google Maps community, including Local Guides and even the business owners themselves through their Google business profile.

Finally, regarding AI, in Argentina, Australia, Chile, France, Japan, Mexico, New Zealand, Peru and the United States, Google also uses Duplex conversational technology to call companies and ask for their hours directly.

With this new focus on using AI as a priority, Google plans to update the schedules of more than 20 million companies around the world in the next six months.

Images

As for using the latest advances in images to update other useful information, Google is carrying out other projects such as in the United States, where they have launched a third-party imagery pilot program to allow you to see the most up-to-date information on the limit speed in cities.

Google maintains that over time, this technology will offer many more details that can help users travel more safely and make their trips much more efficient.

Google Maps - Third Party Images
Imagen Google Maps

The information they update also includes things like where potholes and school zones are located or where traffic is disrupted by construction.

Following its privacy policy, Google explains that this pilot program follows these policies to the letter. At this point they give the example that they only refer to images taken on public roads and the partners who share their images must blur the information (such as faces and license plates). When Google Maps receives the images they de-fonn them again and finally, after using it to update the map, they delete it.

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