Google is testing more advertising in Gmail

Like many other Google products and services, Gmail contains a certain amount of advertisements and promotions. For regular users, it is mainly noticeable in the “Promotions” inbox, where both the browser and the application show one or two ads at the top. Now Google seems to increase the number of ads and extend it to more of Gmail’s inboxes.

gmail aids.png

On the left is a view from the “Promotions” inbox. On the left you can see “Updates” which also received the addition of advertisements.

The inbox that seems to be next in line is “Updates”, which among other things sorts out notifications, order confirmations and similar content in a separate tab. In addition to that, several users report that the amount of advertisements has increased in other inboxes, as well as changed location. Instead of only consisting of two ads at the top, more involved are seen further down the list, between regular emails.


Instead of only being at the top, the ads are found scattered throughout the inbox. Image source: Twitter/”@Marshallc6

Google periodically tests different types of advertising on its platforms, not just Gmail. For example, the frequency was turned up in an experiment on YouTube last fall, which was immediately met with a storm of criticism from users. Since then, Google has instead gotten rid of an advertising space. Whether the Gmail change is permanent thus remains to be seen.

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Source: SweClockers by

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