Google introduces label for “black-owned” businesses

Google wants to support owners from the Black Community and is now introducing a label in Search and Google Maps to indicate whether a business is “black-owned”.

Google launches new tool, with the company in search and on maps can indicate whether the owners come from the Black Community. The new feature is part of Google’s plan to increasingly support black businesses. This was announced by the search engine group past month. The company blog states:

The events of the past few weeks reflect deep structural challenges. We’ll work closely with our Black community to develop initiatives and product ideas that support long-term solutions […] .

Anyone looking for a company in the future via Google or Google Maps can use a badge to see whether it is managed by a black owner. This is symbolized by a black heart with a tricolor orange background. Businesses that want to request the new icon must first verify themselves by email, phone or post. It is still unclear how Google wants to check whether the business owners are really black.

© Google

New symbol for “black-owned” businesses

In 2018, Google already introduced a similar icon for companies that are either led by women or by members of the LGBTQ + Community. The fact that Google is now introducing a label for businesses whose owners are black is a step in the right direction. With the # BlackLivesMatter protests, other tech companies are also trying to support the black community. For example, Facebook donated $ 10 million to organizations against racism. It remains to be seen whether Google will take further measures to support black entrepreneurs.

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