Google wants to support owners from the Black Community and is now introducing a label in Search and Google Maps to indicate whether a business is “black-owned”.
Google launches new tool, with the company in search and on maps can indicate whether the owners come from the Black Community. The new feature is part of Google’s plan to increasingly support black businesses. This was announced by the search engine group past month. The company blog states:
The events of the past few weeks reflect deep structural challenges. We’ll work closely with our Black community to develop initiatives and product ideas that support long-term solutions […] .
Anyone looking for a company in the future via Google or Google Maps can use a badge to see whether it is managed by a black owner. This is symbolized by a black heart with a tricolor orange background. Businesses that want to request the new icon must first verify themselves by email, phone or post. It is still unclear how Google wants to check whether the business owners are really black.
New symbol for “black-owned” businesses
In 2018, Google already introduced a similar icon for companies that are either led by women or by members of the LGBTQ + Community. The fact that Google is now introducing a label for businesses whose owners are black is a step in the right direction. With the # BlackLivesMatter protests, other tech companies are also trying to support the black community. For example, Facebook donated $ 10 million to organizations against racism. It remains to be seen whether Google will take further measures to support black entrepreneurs.
From social selling to influencer marketing to marketing automation: Here is the ultimate guide for advanced marketing managers and those who want to become one.
Download now for free
Source: OnlineMarketing.de by onlinemarketing.de.
*The article has been translated based on the content of OnlineMarketing.de by onlinemarketing.de. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!