Google Images contains additional information about the displayed image in the test, which could increase the length of time the user stays.
Will users soon find various additional information on individual images when searching for images via Google? A current test indicates that the search engine could also provide more additional information about the search results for the Google Images area. That in turn should lead to more no click searches.
Dropdowns and similar images: Will the Google Images section become more informative?
SEO expert Barry Schwartz reports on the current test at Search Engine RoundtableBrian Freiesleben, SEO at Merkle, has shown with screenshots on Twitter.
This shows additional information that Google displays when searching for images of individual search results. In addition to the related results that are already common, that is, similar images, drop-down extensions can also be found directly below the image in the example of Freiesleben.
Clicking on a dropdown extension then provides the user with further information in the context of the search query that led to the picture, in this case about the Nissan Z-car. The information is given in the form of a snippet.
We ourselves could not reproduce the new feature, which, according to Schwartz, is only available for mobile. Therefore, it could again be a small-scale test by Google. The expansion of information in the area of Google Images could aim to keep the searchers in the Google cosmos longer. The number of no-click searches should therefore continue to increase. Already in the first quarter of 2019, almost 50 percent of all Google search queries in the United States were served with No Click. This development can be promoted, especially when it is mobile, when searchers at Google, and in the future possibly also at Google’s image search, are provided with various relevant information about the search query conveniently as part of the search results. Webmasters of pages with a lot of relevant photo content should not be happy about that. It is not yet known whether the feature will soon be rolled out comprehensively.
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