If you are active, you definitely know Fitbit. This is one of the biggest names in the field of wearable devices and activity meters. Their product range consists of both basic and advanced activity meters, smart watches and other innovative devices.
The popularity of Fitbit wearable devices has recently convinced Google, as it was prepared to deduct as much as 1.71 billion euros or six euros per share. Google has begun the process of acquiring Fitbit with the goal of improving its presence in the wearable device business. We have in mind Google’s Wear OS operating system, which is not very widespread among wearable device providers at the moment.
The process of acquiring Fitbit was far from easy for Google, as the European Union in particular placed a number of restrictions on it. Among all, the condition or restriction that referred to the personal data of users living in the European Union stood out the most. Google will not be allowed to use Fitbit user data in the European Union for advertising purposes. In addition, Fitbit data will need to be completely separate from Google data.
As Google has successfully met all the requirements of the European Union, it was recently able to finalize its acquisition of Fitbit. It is worth mentioning that Fitbit’s services are currently used by more than 29 million active users. Although Google will be limited in advertising the services of Fitbit users living in the European Union, it will not have these restrictions elsewhere in the world, so we believe it will earn a lot at the expense of offering additional services.
Source: Računalniške novice.com – Novice by www.racunalniske-novice.com.
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