Google does not give up. A campaign targeting Apple has started

“It’s time for Apple to fix messaging,” urges Google. The company encourages users to put pressure on the iPhone manufacturer via social media.

Of course, it is about the RCS technology promoted by Google, which is called the successor of SMS. The standard has already been adopted by most smartphone manufacturers, but Apple has shied away from it with its arms and legs.

The iPhone manufacturer uses proprietary iMessage technology, which allows you to send free messages via Wi-Fi from anywhere in the world, share high-quality photos and videos, create group chats or display an indicator that the person on the other side is just writing a message.

iMessage, however, only works within the Apple ecosystem. When an iPhone user communicates with someone using an Android phone, the smartphones go into SMS mode – an archaic technology from the 90s that lacks many modern features.

Google representatives have been trying to encourage Apple to implement the RCS standard for months. Now they are starting another major campaign.

The #GetTheMessage campaign is to put pressure on Apple. It’s about RCS

It appeared on the official Android website site dedicated to Apple. Through it, the company explains why users should want the giant from Cupertino to adopt this technology.

On the website we read:

Android logo

It’s not about the color of the bubbles. It’s all about blurry videos, broken group chats, no read receipt and no typing indicator, no Wi-Fi messaging, and more. These problems exist because Apple refuses to adopt modern standards for people with iPhones and Android phones sending messages to each other.

Google encourages people to share on social media appeals for the implementation of the RCS standard, tag Apple and use the hashtag #GetTheMessage. The giant even prepared ready-made post templates.

Ready message to share on social media
Photo source: © Licensor

Ready message to share on social media

Android developers also encourage expressing dissatisfaction via TikTok.

The subject of RCS has been dragging on for months. Google even accused Apple of “taking advantage of the harassment”

The data collected shows that many American teens buy iPhones because of social pressure. It’s about green balloons that on Apple’s smartphones signal that the person on the other side is using a device of a different brand. They are intended to stigmatize people who do not have an iPhone.

A green balloon indicates that the person on the other side does not have an iPhone
Photo source: © Apple

A green balloon indicates that the person on the other side does not have an iPhone

The accusations of social pressure do not seem to be unfounded. In February, the media were writing about Jarrett Allen – an NBA basketball player – who has publicly stated that he prefers Android privately, but had to buy an iPhone because the rest of his team has a group chat on iMessage.

In June, Canadian rapper Drake released a track called “Texts Go Green”. The reference to the color of message bubbles on iPhones is to symbolize the change in interpersonal relationships. Google reacted to this premiere by appealing to Apple to implement the RSC technology.

In 2016, one of Apple’s high-ranking employees was asked by The Verge why the iMessage application has not yet been released for Android. He admitted then that the messenger increases sales of iPhones and other devices.


Source: Komórkomania.pl – aktualności ze świata smartfonów i tabletów by komorkomania.pl.

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