After the final approval of the European Commission a week before Christmas, Google has now completed the acquisition of Fitbit.
The tech company just announced that the latest formal hurdles have been overcome and that the maker of fitness trackers is part of Google. It promises to store Fitbit customers’ user data separately. They remain separate from Google data used for advertising. “This deal was never about data”, deflecteert Rick Osterloh. He’s a hardware boss.
A other promise is that users can continue to decide whether to save their health data to their Google or Fitbit account. Access to that data also remains accessible to other hardware parties via an API.
Google pays $ 2.1 billion for Fitbit, a company founded in 2007. The company is intended to complement Google’s hardware arm. There it is not very successful with watches and fitness trackers Android Wear OS to turn.
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