Google Ads: New workflows and reports

With new workflows and reports, Google Ads brings extensions and assets together, delivers a new Ads & Assets tab and significantly simplifies ad creation.

Today’s users expect content that is both informative and visually appealing, encouraging engagement. This also applies to searchers on Google, which is why the optimization of Search and Performance Max Ads is an important concern for the search engine company. extensions such as sitelinks or image extensions can help get users to interact with an ad. According to Google, advertisers experience a 10% uplift in click-through rate when they use image extensions for their ad.

To make it even easier for advertisers to design and manage attractive ads in the future, Google is introducing new workflows and reports for the areas of Search and Performance Max.

Extensions become assets: merging on Google Ads

On the Google Ads & Commerce Blog explains Tal Akabas, Group Product Manager for Google Ads, that the extensions will be categorized as assets in the future. Previously, ads and assets were posted and managed in different steps. From now on, it should be possible to set up different assets in a single step when creating ads for Performance Max Ads and Search Ads.

As assets are added to an ad, the Preview Tool is automatically updated. Then advertisers can already check these assets in the ad context. And if you don’t know exactly which assets make sense at all, Google will give you hints. Based on the selected campaign goal, the company makes recommendations.

Assets that are created in the new workflow can later also be used for other campaigns and ad groups as part of this innovation. The roll-out of this update should be completed in the coming weeks.

New menu shows assets bundled

In the new Ads & Assets menu, the Assets page provides reports for all assets in the advertiser’s account. In turn, the Asset table view shows headings and descriptions, while the Association table view shows assets such as images and prices. Advertisers can also use this section to review how their creative assets are performing at the account, campaign, and ad group level. Filtering by asset type in different reports is also an option to get a quick overview of performance.

Im Responsive search ad combinations report for example, advertisers can see assets such as sitelinks, images, and callouts alongside headlines and descriptions. This overview should have a positive influence on the decisions made during ad creation.

In the coming weeks, the merged reporting for assets for all campaign types that previously supported extensions will also be rolled out. The new responsive search ad combinations report is scheduled to be made available in the coming months. All existing ad extensions are automatically converted to assets while maintaining their account, campaign, and ad group level associations. Further information can be found on the Google Ads & Commerce Blog.

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