Xiaomi, since it arrived in the smartphone market, which has been conquering users all over the world in a very sustained way. So, with just 11 years of life, today it is the second largest smartphone seller globally. This feat puts the giants Apple and Huawei behind him. But this could be the time for Samsung to start shaking.
Recent data show that the distance between Xiaomi and Samsung is closing and the launches planned for the coming months could even dictate the dethroning of Samsung from the first place on the podium.
Xiaomi accelerates the race to take the lead
It was just a few weeks ago that the first global smartphone sales results emerged. The market, after a period of crisis, has resurrected and revealed a new reality. Apple lost second place to make room for Xiaomi to shine. The Chinese company, led by Lei Jun, thus conquered 17% of global sales, against 14% for Apple.
Other interesting data refer to the OPPO and Vivo companies that continue to grow in the second quarter of the year and collected 10% of global smartphone sales. The giant Huawei continues to disappear in the global market and is already included in “others”.
But what has changed in two weeks?
In fact, the changes may not seem significant, but they reveal that Samsung could be very close to losing its leadership in this segment.
A Canalys updated its data and now the gap between Xiaomi and Samsung has narrowed. Globally, Xiaomi continues to retain 17% of smartphone sales, Apple 14% and the two Chinese in the same group (OPPO and Vivo), their 10%, respectively. The point is that Samsung loses.
In this new report, Samsung goes from 19% to 18%, thus reducing the margin relative to Xiaomi. Instead of the 15% annual growth, as had been initially advanced, Samsung only grew 8%. Xiaomi had an annual growth of 83%.
Is Xiaomi ready to take the lead?
For the next quarter we will see Samsung launching smartphones in its foldable lineup, a segment that is not at all popular. Xiaomi, on the other hand, will be getting ready to launch (finally) its new Mi MIX 4 that could boost sales, especially among fans who had already been won over by previous models of the same line.
However, there is still the “Fan Edition” factor. Although the launch of a Note is not expected, still in the next quarter, Samsung should present its Samsung Galaxy S21 FE.
So what about Apple? We are well aware that Apple will have a boost in the coming months and that the pace of growth will change with the launch of the new iPhones in September.
In either case, both Samsung and Apple may see the real impact on smartphone sales only in the last quarter of the year, which could dictate Xiaomi’s advancement. It’s all open, but it’s good to look at the market with this level of competition.
Source: Pplware by pplware.sapo.pt.
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