Golf craze… Shinsegae Presents ‘Golf Lunar New Year Gift Set’

Shinsegae presents a golf gift set in the holiday catalog for the first time this Lunar New Year
From electronic devices such as distance meters and golf approaches to full sets of clubs
Premium children’s clothes and backpacks for the new school year also appeared for the first time

Shinsegae, 2022 Lunar New Year catalog golf page.

湲 蹂肄

[아시아경제 김유리 기자] The golf craze is also changing the holiday gift market.

Shinsegae announced on the 18th that it created a ‘Golf Fashion’ page for the first time in a catalog introducing this year’s Lunar New Year’s gift, and included golf clubs and accessories. The popularity of the golf genre, which has been receiving a lot of attention recently, has also influenced the composition of holiday gift sets.

Last year, Shinsegae Department Store’s golf equipment sales increased 22.5 percent from the previous year. During the same period, golf wear increased 56.3%. Despite the COVID-19 situation, the company showed remarkable growth. It is explained that the demand for electronic devices such as GPS smart watches and distance meters for golfers and limited editions has increased as the young people in their 20s and 30s, who are sensitive to trends, enter the market.

In the golf equipment category of Shinsegae Department Store last year, the sales growth rate of customers in their 30s was the highest at 43.6%. When the sales growth rate of those in their 20s and 30s is added, it was 81.4%, higher than the growth rate of those in their 40s and 50s (46.3%).

Accordingly, Shinsegae plans to preempt demand by adding a new golf genre to the holiday catalog. It plans to capture a diverse customer base by adding popular golf equipment such as Xexio, Majesty, and Malbon, as well as electronic devices such as golf approaches and distance meters.

Shinsegae will introduce exclusive products and limited edition golf club sets. The Majesty Black Edition, prepared by Shinsegae as a gift set for the Lunar New Year 2022, is a premium men’s golf club that adds a trendy design to the ‘All New Prestige’ model, the most sought-after by customers, and can only be found at the Shinsegae Department Store golf shop.

‘Herma Jesty’, a limited product for female golfers, is also introduced. Hermajesti, a limited edition premium golf club for women, is a collection in collaboration with Japanese photographer and film director Mika Ninagawa’s M/Mika Ninagawa brand. It was unveiled for the first time in the world at the Shinsegae Department Store main store in March last year, and it received a lot of attention even though it was an event to see the exhibited products and make a reservation in advance. A department store official said, “Even though it was a super expensive product of 18 million won, it was very popular, with half of the stock sold out within six months of its launch.”

2030’s favorite electronic devices will also be introduced. Representative products include the Garmin Golf Approach S62, which provides information necessary for rounding such as wind direction and speed, and the Nikon Coolshot 50i rangefinder.

In addition to golf equipment, children’s clothes and bags for the new school year will also be introduced for the first time on this Lunar New Year. In particular, the premium children’s brand, which has been receiving a lot of attention recently, helps customers who visit Shinsegae Department Store to prepare for snow. There are Burberry Children’s cardigan, Ralph Lauren Children’s school bag & shoe bag set.

An official from Shinsegae Department Store said, “Reflecting customers’ high interest in golf and premium children’s clothing, we are introducing related products for the first time this New Year.” “We will lead the industry by introducing a variety of products in line with customer trends.”

Reporter Kim Yu-ri [email protected]

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