The brand aims to create a link with the target audience by highlighting how difficult it is to contact professionals to sell a property.
“Do what you like” is the latest recruitment campaign for GILMAR Consulting Real Estate with which the brand has wanted to break the canons of everything they have done, so far, the rest of trademarks of the sector.
With a disruptive, fresh and dynamic tone, the campaign aims to create a link with the target audience highlighting the need for professionals for the difficult and tedious task of selling a property.
According to Ignacio Mallagray, Chief Marketing Officer of GILMAR, “we have used intelligent humor to make it clear that we are an honest brand, that empathizes with the truths of the day to day (insights) and that it is capable of solving the problems (pain points) of its customers” . As it points Javier Castellano, Communication Director of the real estate agency, “we want to be perceived as a more current and intelligent brand, made up of people who help people.”
Javier de Vega, independent creative director and creativity consultant for Marca, explains that “people know very well how they like to spend their free time and especially how they don’t like to do it. If you as a brand make them see it in a nice and honest way, you will empathize with them more easily. And GILMAR can afford to deliver this message because of the tremendous quality of service it offers to its customers. “
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Source: Marketing Directo by www.marketingdirecto.com.
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