Start-up GetEase is rolling out its services across Amsterdam. Residents of the city can now order service providers such as a sports teacher, manicure, masseur and hairdresser at home via the app.
“The idea arose during corona when I wondered why you couldn’t let service providers come to you,” explains initiator Ilona van Wegen. “It’s hard to find them on the web and you have no idea about the person and their quality. Hence the GetEase app.”
Van Wegen quit her job at Google and is now building the portable convenience service together with partner Maurits de Cler. Consumers receive an app that is very accessible to use. Service providers, mostly self-employed persons who specify their available time, receive training, insurance and – automatically – online promotion in addition to clientele. “Many still find digital marketing difficult.”
GetEase is being rolled out across Amsterdam district by district. The selection of providers is done manually in this phase in order to guarantee quality. The entrepreneurs have fifty providers on file and hope to double that by 2022. Expansion to other cities is also on the wish list.
For the promotion, Van Wegen works together with influencers and purchases digital advertising space from Google and Instagram with local.
The start-up is currently operating without venture capital. The team will soon be orienting itself on that route.
Photo: Marie Michaux (cc)
Source: Nieuws – Emerce by www.emerce.nl.
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