As a webshop owner, you do everything you can to ensure that your offer comes to the attention of your target group. Even if you have a webshop that looks great, if no one knows where to find it, you can shake sales. A handy tool to highlight your products is Google Merchant Center.
What is Google Merchant Center?
Google Merchant Center is an application of – the name says it all – Google. This allows you to make information about your offer visible online to customers who use the search engine. So you do not physically place your products on Google, but you register them, as it were, to make them visible.
You may have seen it when you search on Google. As soon as you type a term in the search bar, for example ‘watch’, a row of tiles with photos and information from watches will appear above the organic search results. If you want to see more results of the product in question, you can click on the menu item ‘Shopping’ for more results. Your product falls directly under your customers. The more budget you use in Merchant Center, the higher your offer is visible in the results.
Visibility in 6 steps
Now that you know a little about Google Merchant Center, your next question might be: how can I use it? The answer is provided by the below infographic from Google Merchant Center. They have put together a handy step-by-step plan to ensure that your products are visible in Google’s search results. Useful! This way you can get started with making your offer visible. In addition to the step-by-step plan, they also share a number of tips to ensure that your items are displayed properly.
Do you want to get started with using Google Merchant Center for your webshop? Then scroll down to view the infographic below. Click on the image for a larger copy.
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