WORLD – Face generation, iPhone generation, Gen Z… These are all names for young people who, as they say, have learned to use a mouse rather than a spoon. However, in their predominantly digital world, they resolutely release and accept those who nurture tradition, that is, those who know what it is like to serve for the modern age and the time ahead.
Gavrilović is the one who feels the needs of every consumer and recognizes that in the very near future, the coming generations will form the foundation of the consumer base of all food brands. With that in mind, with a business mission and a vision that always strives for the (best), a new Gavrilović campaign Generations Better was created.
The campaign addresses primarily Generation Z by celebrating their view of the world around them, using audio-visual expression derived from their own rules, culture and lifestyle.
The backbone of the campaign is the brand film, backed by the Zagreb agency Šanavala Concept Store. The director’s signature belongs to Marcelli Zanki, while the Producers were in charge of high-level production. With the successful cooperation, a kind of manifesto of Generation Z was created, but also of Gavrilović himself.
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Source: PORTAL by marketingmreza.rs.
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