American research has examined the mobility habits of the “millenial” generation.
The slightly lame Hungarian translation millennium generationcalled Generation Y. – that is, those born between 1981 and 1996 – have received cold and warmth from older and younger generations in recent years. There are those who blame this age group for being lazy, spoiled and unmotivated, while others despise them for being less material but more environmentally conscious than those older than them (“boomerek“, X-generation).
Three American researchers Tom Lyon, Professor of Economics at the University of Michigan, A. Wren Montgomery, a sustainability expert at Western University and Kim WolskeHowever, according to a social policy researcher at the University of Chicago, it would be important to see more clearly about Generation Y, as more in-depth knowledge of the habits of this generation could play an important practical role, including urban planning, az industrial evolution and the tackling climate change in terms of. The three professionals a The Conversation reported on the results of their research.
Generation Y is less excited about driving
For their recently published study, the researchers conducted in-depth interviews with 40 members of the millennium generation, followed by an attitude survey of a total of 2,225 adults in different age groups and compared it with the picture emerging from the interviews to verify that their findings were correct.
Generation Y members prefer to use car-sharing services (Photo: Scopio / Andrii Omelnytskyi)
Based on these, it can be stated that Generation Y sits in the car 8 percent less times a week when their affairs are handled. This may seem small at first glance, but the researchers have also looked at the underlying causes, which already outlines a more interesting picture. The Generation Y. for its members, leadership is less synonymous with a sense of independence than for members of the older generations. In addition, they are more likely to see an annoyance in driving that they consider dangerous, so they prefer modes of transportation that allow them to engage in something else, such as reading or browsing social media sites.
Lyon, Montgomery, and Wolske point out that this generation has already been shaped by experiences such as the terrorist attacks of September 11, 2001, and the Great Depression of 2008. Of the latter, the latter may have an impact on the car mills of “millennials,” but it should also be borne in mind that the younger members of Generation Y are the first digital natives, who often prefer online solutions over the physical presence that comes with traveling.
Also, if they have to sit in a car anyway, they choose first car sharing service – like GreenGo or ShareNow in Hungary – or taxi replacement services such as Uber or Lyft. This could have a serious impact on the car industry if fewer and fewer young people are thinking about owning a car instead of getting into cars that can be used by others if they want to get somewhere.
The authors of the study note that the effects of the coronavirus pandemic have not yet been accurately studied. As a result of the pandemic, car brand sales plummeted last year; the epidemic, for example, has also boosted work from home, which could counteract this. It will be interesting to see the next phase of the study, when researchers can already take these factors into account.
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Source: PC World Online Hírek by www.zoldpalya.hu.
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