The first working day of 2021 brought big news. Arman Davletyarov is leaving the post of the general director of the MUZ-TV channel. He held this position since 2013, and I must say that his name was almost synonymous with the name of the channel – it was impossible to imagine MUZ-TV without Davletyarov. Moreover, in 2020, he celebrated the 50th anniversary, and the TV channel in 2021 will turn a quarter of a century.
“Friends, this year” MUZ-TV “turns 25. Today the channel is at its peak – it has the highest share of television viewing and the best financial performance in all the years of the existence of” MUZ-TV “. Now we can safely say that this is the best music TV channel in the country, and the time has come when I can step aside with peace of mind. I actually stood at the origins of MUZ-TV, started working on the channel when he was just making his first steps. We were together for 20 years from his 25, and I am happy that more than one generation of artists and spectators has grown up with us … “, – said Arman Davletyarov, commenting on his departure. According to the official version, the top manager will now focus on his own projects.
Let’s see who came. Zakhar Babin has been appointed to the post of the new general director of MUZ-TV. Since 2016, Zakhar has headed the TNT MUSIC TV channel. In the past, Zakhar Babin is the CEO of the A-One TV channel, the promo manager of the music projects of the O2TV TV channel. Before that, Babin was the organizer of concerts and the manager of a number of musical projects.
“Zakhar Babin will continue to implement the global changes of MUZ-TV towards the 360 brand and strengthen the set course of the Media-1 holding, focused on digital transformation,” the official release says.
Understanding how difficult it is today for music TV channels to exist in the world of such services as Itunes and Spotify and the like, Yan Kukhalsky, President of the Media-1 holding, which includes MUZ-TV, says the following about the channel’s new strategy: Channel MUZ -TV “is the undisputed leader among music TV channels both in terms of audience and financial indicators. The current strategic goal is to continue to increase the audience not only in the classical television, but also in the digital environment, expanding the boundaries of the niche occupied by the channel. I believe that Zakhar’s experience in marketing and management, together with the opportunities offered by the Media-1 holding, will help make the next stage of MUZ-TV’s development bright and successful.
It is quite possible that in connection with the new tasks caused by the accelerated development of the digital environment due to the coronavirus pandemic, MUZ-TV is not the only electronic media where in 2021 major changes are taking place and will still occur.
Source: Российская Газета by rg.ru.
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