Geely will market its Zeekr brand in Europe

The first Chinese car manufacturer has announced that it wants to market its premium brand Zeekr on the European market. With the 001, its electric hunting station wagon and very first model, it seeks to compete initially with the Tesla Model Y.

The Chinese automakers definitely seem good at everything they do! Certainly the shortcomings in the manufacture of large heat engines penalized them when that energy was at its peak. But with the gradual change in the automotive market to all-electric in recent years, they have definitely jumped on the bandwagon. Champions in the manufacturing of batteries and semiconductors. The crisis currently experienced by traditional Western manufacturers has highlighted all their technological know-how. In the production of electric, hyper-connected vehicles with record autonomy. The groupe Geely is a champion in this field. Regarding the leading Chinese manufacturer by volume (2.15 million units in 2021)!

Chinese number 1, world champion

Chinese manufacturer independent (as opposed to large state groups like SAIC, FAW ou Dongfeng). Geely est the most European of Chinese manufacturers. In that it bought and absorbed the manufacturers Volvo and Polestar, and took a majority stake in Lotus and Smart. The one with whom Renault co-founded the Horse company, will soon produce, for the diamond hybrid and electric vehicles in China and South Korea. He also owns 10% stake in Mercedes-Benz Group ! On the strength of these many successesthe Chinese manufacturer has also created own brandsas Lynk&Codistributed in France with its model 01 notably. Today, another brand of the group is about to come to our region: Zeekri.

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An expected arrival in Europe

Founded less than a year ago, Zeekr is confined to the production of 100% electric vehicles. Its relationship with Geely is direct, since the gimmicks of its models are very close to the products Lynk&Co ! His first model, the 001 is a 100% electric shooting brake. It will position itself in competition with the Tesla Model Y, although their philosophies are quite different.

The 001 already promises a record autonomy of 1000 kilometersthanks to the new generation batteries of provenance CATL. Positioned premiumit should, like most Chinese cars, offer unbeatable value for money. Especially in this premium market where prices can be high. According to our colleagues from the JA, the brand would have sold from January to September 39,474 vehicles in China. She recently unveiled the second model of its history (which is only one year old), the 009and luxury electric van coming in 2023but certainly not with us…

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