It is a question of habit but above all of style. It is no coincidence that Geberit chooses how testimonial of the new campaign La Pina, one of the most loved and recognizable voices in the world of radio, as well as a writer and traveler. Attentive to news and technologies that improve everyday life and a lover of the home as a place of well-being, Orsola Branzi, aka La Pina was chosen by the Swiss brand to communicate the distinctive characteristics of Geberit AquaClean, a range of one-of-a-kind products that combine the functionality of a normal toilet to those of the bidet, offering new standards in terms of comfort and well-being.
Essential design and technology make the flagship sanitary ware from Geberit a style object, which over the years has been told with the My Confidence advertising campaign which has seen the involvement of several characters portrayed next to the drawn profile of an AquaClean bidet toilet. La Pina, the first well-known Italian face chosen for the campaign, continues the story with a claim that underlines the revolutionary significance of the product: ‘It’s a whole different music’.
That is: once tried, it is impossible to do without it. It is about changing habits and opening our eyes towards a product that has a double functionality in itself, to the full advantage of the space that is saved by using a single bathroom fixture and the aesthetics of an environment such as the bathroom that is increasingly associated with the idea of well-being in our homes.
Featuring a elegant line drawn by Christoph Behling which hides a sophisticated integrated system, the Mera model by Geberit represents the top of the range, thanks to the additional functions such as the extraction of bad smells, the seat heating, the automatic opening mechanism by means of a proximity sensor, the remote control, the wall-mounted control panel and the lighting system. ‘environment.
Alongside Mera, the AquaClean range is completed by models Sela, with refined lines that adapt to any context, e Send, which offers the basic functions of a bidet toilet as a complete solution or in the ‘seat’ version to be integrated with existing ceramics. Seeing is believing.
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Source: Living by living.corriere.it.
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