Gazprom has launched Yappy, an alternative to TikTok

In an effort to get rid of dependence on foreign technologies and digital services, Russia has offered young people a Yappy video creation and sharing application. It was launched this week by Gazprom-Media, an offshoot of gas giant Gazprom. The platform is to compete with the popular TikTok, they write The Moscow Times.

Yappy has very similar features to its Chinese competitor, based on the idea of ​​sharing short video clips with a maximum length of one minute. Available for Android and iOS. The creators assume that it will attract especially young people aged 13-14.

Gazprom-Media, which already owns Rutube, similar to YouTube, announced its intention to create the application last year. Her test started in September this year, which was attended by several hundred bloggers.

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Along with the American technology giants in Russia, TikTok came under government pressure. The big reason for the displeasure was that the application operator refused to remove the videos calling for protests in support of the imprisoned opposition leader Alexei Navalny. TikTok also received a fine from a Moscow court for this.

Last week, the Roskomnadzor censorship office published a list of foreign companies that they are demanding to have official representation on Russian soil by the end of 2021 in an effort to simplify regulation. TikTok is among them.

With 40 million users a month, the Chinese application is one of the five most popular social networking platforms in the country. According to the analytical company Mediascope, VKontakte, the Russian equivalent of Facebook, leads with 70 million users.

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