The Danish fashion label Ganni has obtained a B Corp certificate, Ganni reports in a press release. In total, the brand achieved 90.6 points, which means it can call itself the “highest scoring contemporary fashion brand to date”.
To obtain a B Corp certificate, companies are assessed on five points: sustainability, labor rights, transparency, customers and the (local) community. The certificate is issued by the American non-profit organization B Lab. This assesses both the product and the operational management. Of the five impact areas, Ganni scores the most points in the field of sustainability, with 29.1 points. In particular, thanks to the use of “certified organic, environmentally friendly and recycled fibres,” which would be used for the majority of the brand’s collections.
Ganni aims to have a total of 150 B Corp points by 2025. To this end, the company wants to further focus on the roll-out of its carbon containment scheme, scaling up innovative substances and promoting circular business models.
Nicolaj Reffstrup, founder of Ganni, shares about the development: “For years I have hoped for sector-wide scrutiny, because sustainability initiatives are still largely unregulated. As long as our politicians continue to prove that they do not have the guts to advance the green agenda through legislation help, companies must self-regulate. B Corp provides a tangible and transparent framework for holding companies accountable and setting industry benchmarks. Getting certified is a testament to all the work our team continues to put into this journey to become the most responsible version of to become ourselves. Achieving 90.6 points is worth celebrating, but there is still a long way to go.”
Source: fashionunited.nl by fashionunited.nl.
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