G-Star RAW and master milliner Stephen Jones create denim hat collection

Launch of unisex ‘Haute Denim’ capsule collection and two ready-to-wear hats

Hat designer Stephen Jones and G-Star RAW have teamed up for an innovative hat collection. The legendary designer combines his craftsmanship with G-Star’s denim expertise. The result is a capsule collection of denim, in which, in addition to five couture designs, two ready-to-wear hats are also available in a limited edition.

Haute Couture meets crafted denim

The G-Star x Stephen Jones collection consists of five couture designs, made from Cradle to Cradle Gold Certified® denim. The expertise of both partners is reflected in every design. In addition to the exclusive couture items, the Brit has designed two ready-to-wear hats: a bucket hat and a baseball cap. Two classic streetwear prototypes, to which Jones has given an unexpected design twist.

“Everyone around the world knows what denim is. Know what denim stands for. I turned denim into something completely different. I’ve put a new spin on it. And the special thing is: G-Star gave me complete carte blanche.” -Stephen Jones

Short documentary

A short documentary was also shot in Jones’ studio in Covent Garden in London. The film provides a unique insight into his studio, the creative process and groundbreaking designs. The audience is taken into the designer’s unorthodox life and discovers how it forms the basis for his status as a legendary milliner. Jones and G-Star find each other in the rebellious character, exploring the boundaries of denim design together.

The making of a milliner

Stephen Jones (Cheshire, 1957) storms onto the London fashion scene in the late 1970s. A fashion student at the famous Central Saint Martins academy, he is one of the evening style icons during the heyday of the legendary London nightclub Blitz. Always decked out with a striking hat of our own design.

Over the years, his creations have become loved by rock stars and royalty. From Rihanna to Mick Jagger and from Lady Gaga to Princess Diana. Stephen’s sculptural approach to design has been embraced by the fashion world, which is reflected in his unconventional work for leading fashion houses such as Christian Dior, Vivienne Westwood and Marc Jacobs. Because of his background in fashion design, Stephen sees a hat as part of a complete outfit: he always starts with drawing the back of a new design. The prestigious designer is still involved in designing hats for various couture houses and it looks like he won’t be taking it easy just yet.

The G-Star RAW x Stephen Jones collaboration launches on November 22, 2022. The two ready-to-wear hats will be available in limited edition December 1, 2022 on g-star.com.


Source: fashionunited.nl by fashionunited.nl.

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