[서울=뉴시스] Reporter Park Joo-yeon = Ford Sales Service Korea is launching six new cars, including large sports utility vehicles (SUVs) and pickup trucks, in the domestic market this year and throws a win-win.
Ford Korea held an online ‘2021 Ford & Lincoln Press Conference’ on the 13th and disclosed this year’s management plan.
CEO David Jeffrey said, “2021 will be a very important year for Ford to show its new appearance, high product competitiveness, and mature corporate culture to domestic consumers.” “To meet customer needs through a variety of new cars to be released. We will do our best to provide good service and customer experience.”
Ford and Lincoln sold 1447 vehicles in the domestic market last year. The Lincoln brand, which was introduced last year, sold 3378 units, an increase of 19.5% from the previous year. However, when it comes to Ford alone, 7069 units, sales decreased compared to the previous year (8737 units).
Ford is strengthening its domestic market penetration with various new cars this year. Ford Korea, starting with the mid-to-large SUV’Explorer Platinum’, launched on the 6th in the domestic market this year, Ranger Wild Track, Ranger Raptor, Expedition, Bronco, Lincoln It will launch 6 new cars, including a navigator.
The Expedition and Navigator are full-size SUVs larger than the Explorer. The domestic release was decided as the preference for large SUVs in the domestic market grew. CEO Jeffrey said, “In Korea, outdoor leisure activities such as car parks are increasing, and the large SUV market is growing.” “Expedition will provide a large space suitable for outdoor activities, and a navigator will provide luxurious comfort with a large space. “I said.
Ranger Wildtrack and Ranger Raptor are pickup trucks. Ranger Wildtrack, an authentic all-wheel drive pickup truck, shows strong power with a combination of a 2.0L biturbo diesel engine and a 10-speed automatic transmission. The Ranger Raptor with the off-road racing mode’Baja Mode’ also boasts strong performance.
The off-roader’Bronco’, which revived in the US after 24 years in July of last year, will also be introduced to the domestic market this year.
Ford plans to increase its service centers from 30 to 34 this year in line with aggressive new car launches. In addition, it plans to shorten the waiting time by introducing an online service reservation system and improving maintenance work.
Ford Korea said, “By launching new SUVs and pickup trucks in the Korean automobile market in 2021, we will act as a challenger so that we can be reborn as the best American brand. We provide reliable products to gain customer trust and meet market needs and preferences. We will reflect and provide differentiated products.”
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