“Fresh and Local” screenshot
FOOD – A national platform, launched this Tuesday, January 12 by the Ministry of Agriculture and the Chambers of Agriculture, lists more than 8,000 farms and points of sale allowing direct supply of farm products, and possibly “reconciling” farmers and townspeople: fraisetlocal.fr.
There is a “pressing need for reconciliation between the rural worlds, the urban world, and between the French and their agriculture”, said the Minister of Agriculture and Food Julien Denormandie, during the presentation of this site .
Launched in a promotion of the consumption of “fresh products, local products”, the Minister wants this initiative to allow “everyone to realize the face that is hidden behind their food”, by going directly to a farmer’s home, in a producers’ store or a farmer’s drive.
An increased craze for short circuits during covid-19
The site aggregates for the moment, according to the ministry, the network “Welcome to the farm”, piloted by the Chambers of agriculture, that of agricultural education, whose establishments are selling the fruit of their work, as well as that of the French association of professional urban agriculture (AFAUP).
“The objective is to welcome all those who wish it”, underlined Julien Denormandie.
The president of the Chambers of Agriculture, Sébastien Windsor, hopes “that tomorrow it will be the reference platform for click and collect or the short circuit census, and that we will not leave room for other foreign platforms (for) do that with us ”.
The challenge, according to him, is to prevent the consumer from getting lost among the multitude of initiatives and platforms that have flourished against a background of enthusiasm for short circuits, accentuated by the confinements decreed against covid-19.
Urban populations have farming “neighbors”
Among the farms listed, that of Jean-Marie Lenfant, at the head of a cereal farm in the Eure, less than 100 kilometers from Paris. It produces its own rapeseed or sunflower oil, as well as wheat and buckwheat flour.
After the second confinement, “we kept a few customers who discovered that their neighbor was a farmer,” he smiles during an exchange with AFP. Short circuits now represent up to half of its turnover, which has enabled it to cope better when restaurants have stopped ordering because of covid-19.
The processing and direct sale of farm products are “more than a supplement to income, I can’t do without it”, underlines the farmer, noting that “it was not innate” for the agricultural world. “To go to the consumer”.
Considering himself lucky to be located “in the great Parisian suburbs” with its pool of consumers, he considers it important that the platform also put forward “colleagues” all over France “who make snails, rabbits, chestnuts. . who are in big trouble ”with the crisis.
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