Facebook and Google are too careless with the application of the French privacy rules and therefore receive fines of 60 and 150 million euros respectively.
French web users who access Facebook, Google or YouTube and are not logged in will see a big button to accept cookies in their browser but have to jump through hoops if they don’t want to.
Cookies are widely used in web browsers to monitor the surfing behavior of media consumers. That data is then rented out to advertisers so that they can compile online target groups to demonstrate targeted advertising. According to European privacy rules, this is only allowed with the explicit consent of the consumer. France has attached additional conditions to the method of requesting permission. That has to be fair and balanced.
Photo: Tabea gemstone (cc)
Source: Nieuws – Emerce by www.emerce.nl.
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