The low-cost construction market jem & fix begins a collaboration with Freetrailer.
To start with, the agreement counts 126 jem & fix building markets in Denmark. In total, a minimum of 460 new trailers will be made available.
After a trip to the local low-cost construction market, it can be difficult to find space for both building materials, garden furniture and home accessories in the car. That is why jem & fix has entered into a new partnership with Freetrailer. The agreement means that customers can now freely borrow a trailer, regardless of whether they have shopped in the local store or not. jem & fix’s current trailer lending has only been available to customers who had made a purchase from jem & fix.
With the Freetrailer solution, jem & fix gets access to Freetrailer’s booking platform, which has more than 1 million annual visitors. This opens up a wide target group that is introduced to the jem & fix stores.
The long-term cooperation agreement between the two parties means that jem & fix’s existing fleet of trailers will be replaced in autumn 2023 with open and closed trailers. jem & fix’s customers also get easy access to reserve a trailer in advance via Freetrailer’s online platform and self-service app. A platform that is currently used by more than 1 million users across Denmark, Sweden and Norway.
– We have a clear ambition to continuously strengthen our service offer to our customers. We are now digitizing our trailer rental with the Freetrailer concept, which provides a better customer experience. The solution is easy for our customers to use, and Freetrailer, with their experience and strong customer focus for more than 17 years, has shown that they are the right partner, says Kell Fogh, development manager at jem & fix.
The low-cost construction market jem & fix begins a collaboration with Freetrailer. To start with, the agreement counts 126 jem & fix building markets in Denmark. In total, a minimum of 460 new trailers will be made available. Photo: PR.
– Through the partnership with jem & fix, we now have a much larger local presence in Denmark. It is our ambition at Freetrailer to continuously expand our network of trailers so that our users can borrow a trailer in their local area. Our experience is that the many trailers at jem & fix will be used extensively by both jem & fix’s customers and residents in the local area. More and more people see the idea in borrowing a trailer rather than owning one themselves, which simply stands and fills the carport.
We see jem & fix as a very strong partner who, like Freetrailer, has great ambitions for growth Scandinavia,says Nicolai Frisch Erichsen, CEO of Freetrailer Group.
For jem & fix, the agreement contains another strategically important advantage
– In addition to improving our customer service, with the many trailers we can strengthen and expand our visibility in the local area. In concrete terms, this means that we now have a unique opportunity to give our branding and marketing efforts even more impact. With the rolling advertisements that the trailers are, we get our messages out on the roads in and around the cities where we currently have our hardware stores, says Kell Fogh.
Source: IT-Kanalen by it-kanalen.dk.
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