The Scroll campaign of the Fox channels, which materialized in a real feed of two kilometers, now has a song by Ivandro, name of the new generation of Portuguese musicians and responsible for the theme Moça, which has more than 6.8 million views. on Youtube.
The new song Scroll is accompanied by a video also shot on the scroll itself developed for the Fox campaign. This song “was inspired not only by the fact that we travel on average the equivalent of two kilometers in our mobile feed per day, but also reminds us of the importance of always looking for something new”, say those responsible for the channel. The video was made available on YouTube and will be featured on Fox channels.
“With Ivandro’s talent, this project took on a new dimension that helped us to show what two kilometers really are. It is now ready to reach the whole country, through a very good wave music, the ones we can’t stop singing”, comments Teresa Rio, marketing director of TWDC.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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