With over 400 million monthly visitors and a “heritage” of images that has exceeded 200 billion, the digital platform Pinterest he definitely has the pulse of the situation when it comes to the evolution of taste, even in home decor. For this the annual report of the digital giant, which analyzes the searches of the last 12 months and predicts what will be the most popular searches for those to come, offers a real taste of the rising trends.
The most interesting fact is that Pinterest Predicts are trends that aren’t trends yet, but they almost certainly will in the future. This is a full-fledged forecast, declaring what will happen in 2021 that has just begun. For the home, the social network has identified four growing macro-themes.
With its simple and rigorous lines,
the japandi is a style that comes from the union between Japanese minimalism and the functional essentiality of the design. Extensive use of wood, dusty shades and structural solutions borrowed from oriental homes – such as large sliding panels and rice paper lamps – define relaxing, essential and orderly interiors. In the last year the search for the term “Japandi” on Pinterest has grown by 100%, as have those for “modern minimalist kitchen” (+ 115%) and for the string “neutral colors in earth tones”, like the dove.
The craze for le fluorescent lamps, multicolored neons and, in general, for lights that when turned on fill the rooms with vibrant shades. Neon tubes, luminous writings and signs – preferably vintage – are loved for their ability to infuse character into spaces, transforming a living room or bedroom into a home disco club. On Pinterest, the search key “room with neon lights” has grown eightfold in the last year, followed by “room with colored LEDs” (tripled) and “mirror with LED lights” (doubled).
Never as in the last period have we learned to spend a lot of time at home. Also to work. The use of smart working has given rise to the need to create a home office corner (searches for “space-saving office corner” have doubled) even where there is very little space. Staying at home has also radically changed the needs of living: airy open spaces are no longer in fashion, Pinterest users are striving to delimit functional areas and have more privacy, perhaps with a “dividing bookcase” (+150%) or with an “idea for home library” (volume increased seven times).
Effect plates and crockery
According to Pinterest Predicts, in 2021 the shelves full of utensils and ceramics will be the undisputed protagonists of the kitchen. But not everything is considered trendy… “Copper pots” (+ 35%), “colored glasses” (+ 135%), and “clay dishes” (+ 105%) are on the rise. People will be looking forward to collecting and displaying cutlery, carafes, goblets, bowls and cups.
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