In the last few weeks everything seems to be going perfectly for Apple TV+. Successful premieres for both the second season of their series and films, nominations for the most important awards and interesting projects in sight. Thus, it is shown that significant investment begins to pay off in recognition, but not profit, a fact that other industry players are not unaware of.
Since its launch in November 2019, Apple has extended the free trial period several times, taking the purchase of a new device as a criterion. Nevertheless, For Netflix co-founder and former CEO Marc Randolph, this is an “unambitious” strategy.
Netflix critica a Apple TV+
Randolph criticized Apple TV + ‘s free offers and the number of subscribers who still do not pay.
«If Apple dedicated a quarter of the time to content than giveaways, they could really play … They have no excuse, they are not yet in this with both feet. They really have to do the entrepreneurial thing and walk to the edge of the cliff and jump«.
The executive also explained that Apple TV + has the “highest churn rate” of all available streaming services. “You can’t keep replacing people.” You have to give them a reason to stay.
To buy Apple’s situation, Randolph referred to the success of Disney + which recently just announced today that it has reached 95 million subscribers and could reach similar figures to Netflix, some 200 million users in just a few years.
Although the analysis of this heavyweight of the streaming industry is a reflection of its extensive experience, it does not mention that Apple TV + has a big difference with its competitors. Apple built the platform from scratch and has been adding new content regularly, despite a first year complicated by the global health emergency.
Source: iPadizate by www.ipadizate.es.
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