last may Ford Europa launched a program that aims to reduce at least one million short urban journeys in Europe.
Ford’s plan, called Park The Carencompasses several initiatives to support active travel plans in different cities in Europe.
The automaker explains that half of urban car journeys in Europe are less than 5 km and 30% of these are less than 3 km.
Ford is convinced that changing these journeys by car, even if it is not just once a day, can generate a great change and not only at the level of healthy habits, but also to cause fewer traffic jams (the average number of hours per year that a spends in traffic jams is estimated to be 36 hours).
Now this initiative has just arrived in Spain and more precisely in the cities of Madrid and Valencia, where various initiatives will be carried out aimed both at Ford employees, as well as the general public «to promote a more efficient management of short journeys that allows users to live a healthier life in a healthier environment for all. The first appointment of Park The Car will take place in the People’s Heart Racewhich will take place on October 1 in Madrid, where it will be present with an area of activities and information for the whole family«.
Ford Spain indicates that, in the coming weeks, they will announce more activities and initiatives of the program Park The Carwhich can be followed on social networks through the tag #ParktheCar.
The Park The Car initiative is part of Ford’s commitment to achieve zero emissions in vehicle sales and carbon neutrality in facilities, logistics and suppliers by 2035.
Below is a video released by Ford Spain about the campaign Park The Car:
Source: Geeks Room by geeksroom.com.
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