Ford created a new perfume that smells like gasoline… for an electric – Viver

Along with the launch of the new Mustang Mach-E GT, Ford created a premium fragrance, the Mach-Water, aimed at those who still have a fondness for gasoline cars, but who want to opt for an all-electric model, such as this one. O Mach-E GT it has 487 hp and 860 Nm, with an acceleration from 0 to 100 km/h made in just 3.7 seconds.

According to a study carried out by the brand, one in five drivers says that the smell of gasoline would be what they would miss most if they switched to an electric vehicle, with 70% of respondents saying that, among other things, they would miss that smell. . Gasoline was also ranked as the most popular odor than wine and cheese, being almost identical to the smell of new books.

Mach-Eau, Ford (price on request)
Mach-Eau, Ford (price on request)

O Mach-Water it goes beyond that premise, however. It was designed to please any user’s nose. It is a top of the range fragrance that fuses smoke essences, rubber elements and even an “animal” factor. “The aroma, which is not commercially available, is part of Ford’s ongoing mission to help dispel the myths surrounding electric vehicles and convince traditional car enthusiasts of the potential inherent in electric vehicles,” reads the statement. press issued by Ford.

Pia Long was the perfumer responsible for Mach-Eau having analyzed the chemicals emitted from the interior of cars, engines and gasoline. It included benzaldehyde, an almond-like aroma emitted by car interiors, and para-cresol, essential in creating the rubbery aroma of tires, mixing them with ingredients such as blue ginger, lavender, geranium and sandalwood. added metallized, tobacco and other rubber aromas. There’s also an “animal” element that links up with horses, underlining the Mustang heritage.

The brand unveiled this new fragrance during the Goodwood Festival of Speed, an annual mountain racing event featuring current and historic vehicles held at Goodwood House in West Sussex, England. For now, there is still no information about the perfume or places of sale available.

Source: Jornal de Negócios by

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