This is revealed by the latest, representative research in Hungary by DODO, an international smart logistics company specializing in same-day delivery. 60 percent of the customers of domestic online stores do not yet find the speed of home delivery adequate, and almost a third of them want to receive the product purchased via the web on the day of the order.
Evaluating the various aspects of online shopping, 74 percent of Hungarians consider fast home delivery to be one of the most important factors, however, only 4 out of 10 customers are satisfied with the delivery time, and the majority do not feel that the delivery is fast enough. In the past year, 37 percent of those surveyed interrupted the online shopping process after selecting the products because the delivery options did not include fast enough delivery, and nearly 30 percent of them did not shop again in an online store because of the previously too slow home delivery.
Same-day delivery is therefore becoming more and more important not only because of customer satisfaction, but customer decisions and thus the volume of sales can also be positively influenced by faster delivery options. Almost a third of Hungarians would like their purchases to be delivered on the same day as the order, but currently only 19 percent of respondents can actually use this service. The preference for fast delivery is growing, especially among younger people. 32 percent of the members of the AZ generation, while only 23 percent of the X generation prefer 90-minute or same-day delivery, while speed is extremely important in some product categories: online grocery shopping (75 percent) and medicines/medicinal products require delivery within an hour and a half or on the same day. the highest in the case of preparations (40 percent). The perception of the importance of same-day delivery also shows a perceptible difference between those living in the capital and those living in smaller cities: among the Budapest respondents, the proportion of those who consider fast delivery on the day of the order to be ideal is 7 percent higher.
There are countless online shopping websites for people to choose from, but what aspects influence them the most? The research shows that in addition to favorable prices and the high quality of the products, the cost and method of home delivery are also decisive factors. More than 90 percent of the participants in the survey consider the price of the delivery to be the most important, but more than four-fifths of them are also influenced by whether it is possible to choose the preferred delivery method. Fast delivery is of decisive importance for three-quarters of the respondents, but at the same time, customers who also consider an environmentally friendly delivery method during their order have a strong base, their proportion exceeds 41 percent.
Domestic customers also recognized the benefits of same-day delivery, which is well reflected by the fact that nearly a third of those surveyed would be willing to pay an extra amount – HUF 1,600-2,400 – for same-day delivery, and a quarter of them would pay even more. The survey also reveals the main reasons behind the demand for same-day delivery. The participants were able to mark several answers, so the number one answer with a two-thirds majority was that they forgot to buy something that they needed that day, followed by 58 percent that something ran out and – in many cases – immediately – they want to replace it, and more than half of them broken, but you want to receive the product you want to use on the same day as the order. The main reasons therefore arise from some unexpected situation, but the demand for same-day delivery is high even in the case of a pre-planned purchase (40 percent), and the customers’ own convenience is also significant (30 percent).
It can therefore be said that Hungarians prefer to have their online orders delivered to their home or workplace (63 percent), so the possibility of same-day home delivery is far from being a negligible factor. can often be a decisive argument in favor of the purchase.
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Source: technokrata by www.technokrata.hu.
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