REGION – How to differentiate Franck cappuccino from strong competition in the new campaign and establish him as a leader in this sweet category?
Sometimes the idea of communication comes from observing consumers. How do they use the product? On what occasions? Why do they love him? What does he represent to them? Cappuccino is drunk at times when you want to treat yourself or please yourself with this little treat yourself dessert. The Señor agency was inspired by the ability of people to make even the smallest moment special with a cappuccino and elevate it from an ordinary experience to a real pleasure. And if titles were shared for such enjoyment, they would deservedly become a nobility! That’s why the new Franck cappuccino campaign is teeming with noble titles earned for outstanding behavior in familiar moments of comfort signed with the slogan – For those who know how to enjoy.
Some of the characters who have found their place in the campaign are the Baroness of Extinguished Weekend Notifications, the King of Lunch Break Stretches or the Countess of Merging Non-Working Thursdays with Mondays… and another example is you, the Rulers of the Reading of Señor Cases. You know how to enjoy it too, so just keep scrolling through the visuals.
Vanja Blumenshajn ~ Very creative director, copywriter | Jurica Ćorluka ~ Head of creative, copywriter | Lucija Drača ~ Junior copywrit | Tomislav Fabijanic ~ Head of design | Mišel Kovačić ~ Designer | Dora Kasun ~ Designer | Martina Petric ~ Junior designer Iva Kaligarić ~ Strategic Director Danijela Maričević ~ Head of account | Ana Šutić Renić ~ Account Director Maria Šimurina ~ Senior account executive
Ivan Stojiljković ~ Director | Aleksandar Košutić ~ CSR | Valent Balun ~ Editor | Isa Zivanovic ~ Producer (Blau) | Nikola Zelmanović ~ Photographer Tomislav Može ~ Cameraman (digital) | Boris Miletic ~ Making of fotograf
Zvonimir Seki ~ Marketing Director Draga Žulj ~ Senior Brand Manager Andjelka Mijatovic ~ Brand manager
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Source: PORTAL by marketingmreza.rs.
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