Tuesday, 03/08/2021; Nikos Kaimakamis
Strategy Analytics data for the European smartphone market show a significant reversal in favor of Xiaomi. For the first time in its history, Xiaomi manages to surpass Samsung in the European market.
By itself, the loss of the first place for Samsung could be news, especially since the scepters of the category are now acquired by Xiaomi. Her details Strategy Analytics show that Xiaomi has launched in the European market 12.7 million smartphones from April to June 2021, marking an increase in its order 67.1% compared to the same period last year.
Xiaomi has captured 25.3% of the smartphone market in Europe, with a strong presence in Spain, Italy, Russia and Ukraine, among others. The situation is favorable for Xiaomi, which seems to be reaping the benefits of Huawei in the European market.
For its part, Samsung had a 24% market share in Europe, which translates to 12 million shipments of smartphones. In third place is Apple, with a market share of 19.2%, while the top five closes with Oppo and Realme, in fourth and fifth place respectively.
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Source: Techblog by techblog.gr.
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