After last week’s year low, daily TV consumption per individual has recovered in the last week, increasing by about 12 minutes a day, and is now approximately 5h19m per individual.
In terms of audience share by channel, RTP1 is the only channel to increase its weekly share, with SIC, TVI and paid offer showing the opposite trend. In this way, RTP1 reinforces its share to 13.2%, while SIC decreases slightly to 20.2%, TVI also falls and registers 16.3% of weekly share and the Cabo offer also shows a decreasing trend and stays at the 34.5% share. Others (which includes time shift viewing, streaming and video/games) registered a slight growth and reached 13.5% of audience share.
Regarding the table of the most watched paid channels of the week, the watchword is stability, since the table is composed of the same channels as last week and the only change that is registered is in the positions of the Disney Channel and Fox Life channels, which they exchange places among themselves. Thus, the podium continues to belong to CMTV, SIC Notícias and Globo, respectively, followed by Hollywood, Fox, Fox Movies, TVI24, Disney Channel and Fox Life, with Cartoon Network closing the Top 10.
As for the most watched programs, it is football that once again stands out, this week in double dose, with the leadership belonging to Football – European Under-21 Championship/Germany x Portugal, on RTP1, followed by Hell’s Kitchen: Proof of Fire/Final and Amor, Amor/Special, both from SIC. Another game follows: Football – Private Game National Team/Spain x Portugal also on RTP1 and an episode of TVI’s soap opera Festa é Festa closes the table.
In the Pay TV table, the leadership is occupied by Futsal – Liga Placard/Benfica x Sporting” from Channel 11, followed by Investigation CM/Armas 3D and CM Jornal 20H, from CMTV. In the following positions are Hollywood Film/Hollywood’s Revenge Coup and CMTV’s Reportage/Parece Bruxedo.
Fonte: Data Insights/Havas Media
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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