Sales of the new Samsung Galaxy Z Flip 4 and Z Fold 4 foldable smartphones are off to a strong start in Europe, selling twice as fast as the previous generation foldable models. This is reported by the South Korean edition of the Korea Times, citing the marketing director of the European division of Samsung.
“Galaxy Z Fold 4 and Galaxy Z Flip 4 Shipments Doubled Compared to Previous Models in the European Market: First New Product Sales Record Hits Record Level in Europe”said Benjamin Braun, Marketing Director of Samsung Europe, at a press conference during the IFA exhibition taking place these days in Berlin.
According to Business Korea, the company introduced new flexible smartphones in 36 European countries including Germany, France, Spain, the Netherlands and the UK on August 26, and the sales volumes are growing strongly. Samsung expects that the demand for new models will contribute to the popularization of flexible smartphones in general.
According to the company, the ratio of sales of Galaxy Z Flip 4 and Galaxy Z Fold 4 in the European market is approximately 6 to 4, respectively. The most popular colors are graphite and purple for the Z Flip 4, and grey-green and black for the Z Fold 4.
As for users of previous versions of foldable Samsung smartphones, the company promises to release a software update in early September.
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